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Avoid these common video marketing pitfalls

Regardless of the service or product, video marketing can provide benefits for businesses willing to devote their time to it. An engaging video can be used to build a brand, promote a product or develop an audience.

Unfortunately, because of the sheer volume of videos produced each day, most content fails to gain an audience. There is certainly an appetite for video in all niches, but various problems can prevent your content from gaining traction. Here are some of the common video marketing mistakes to avoid... Read More

Earth’s oldest trees in climate-induced race up the tree line

Bristlecone pine and limber pine trees in the Great Basin region are like two very gnarled, old men in a slow-motion race up the mountaintop, and climate change is the starting gun, according to a study from the University of California, Davis.

The study, published in the journal Global Change Biology, shows that the tree line has been steadily moving upslope over the past 50 years in the Great Basin. The region extends from California’s Sierra Nevada, across Nevada to Utah’s Uinta Mountains. Its north and south are framed by the Columbia and Colorado rivers’ watersheds.

The study also found that limber pine is successfully “leapfrogging” over bristlecone pine. They are growing in soils once almost completely dominated by bristlecone pine, and they are moving upslope at a faster rate than the bristlecone pine.

Charging upslope... Read More

More exciting preservation efforts underway soon at Sutter’s Fort, this time on the interior walls

More exciting preservation efforts underway soon at Sutter’s Fort, this time on the interior walls

After the completion of a number of exciting restoration and rehabilitation projects at Sutter’s Fort State Historic Park (SHP) in recent years – including of the iconic exterior walls and gates, seismic stabilization of the Central Building, upgrades to the pathways, exterior lighting of the interior courtyards, and renovation of the blacksmith shop – California State Parks and nonprofit partner Friends of Sutter’s Fort are proud to announce even more preservation efforts will resume in September, this time on the Fort’s interior walls. This latest rehabilitation project will total approximately $115,000, which has been funded by the Friends of Sutter’s Fort and their generous donors.

From Farm to Fork to Grave

From Farm to Fork to Grave

Saturday, September 16, 2017 at 10:00 a.m. In 1849, gold brought miners to California. When that didn’t pan out, the fertile soil kept the former farmers and ranchers here and created a second “Gold Rush” that still exists today. Come visit the Historic City Cemetery and find out about these individuals that helped California become a powerhouse in providing food to the nation and the world.

The cemetery is located at 1000 Broadway, Sacramento. There is free parking on surrounding streets. Tours are free; however, donations are appreciated and benefit cemetery preservation. For more information, call 916-448-0811.

Deadheading at daybreak

Deadheading at daybreak

Saturday, September 16, 2017 at 7:30 a.m. We will teach you how to deadhead spent blooms from the rosebushes and how tidying up the garden encourages repeat blooming of the roses in the Historic Rose Garden.

If possible bring your own gloves and tools, but we will also provide tools if you need them. Light refreshments of coffee and pastries will be served. Late risers welcome!

The cemetery is located at 1000 Broadway, Sacramento. There is free parking on surrounding streets. For more information, call 916-448-0811.

Sutter’s Fort to present “Hands on History: Wagon’s West”

Sutter’s Fort to present “Hands on History:  Wagon’s West”

Continuing a popular series of fun and interactive “Hands on History” activities offered each month, Sutter’s Fort State Historic Park (SHP) and Friends of Sutter’s Fort will present a special “Hands on History: Wagons West” event on Saturday, September 16, 2017 from 10 a.m. to 5 p.m. Fort visitors will be delighted to see the recently completed restoration of the historic walls, gates and blacksmith shop – along with new restoration efforts underway – plus have the opportunity to step back in time to when Sutter’s Fort was considered as the ultimate destination for thousands of overland emigrants lured by the idea of inexpensive land, rich soil, beautiful weather and boundless opportunity, followed by tens of thousands of fortune seekers in 1849 and 1850 during the Gold Rush.

Fair Housing Workshop September 7th at Turner Library

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Rose propagation class

Rose propagation class

Saturday, September 9, 2017, 10:00a-12:00p. Historic Rose Garden volunteer propagators will conduct a hands-on rose propagation workshop to teach participants how to select the best plant material, prepare the cuttings and root them using the “terrarium” approach. Workshop participants will have the opportunity to take and stick a few cuttings of their own to take home with them. The class is free but donations are gratefully accepted and help support rose garden operations. The cemetery is located at 1000 Broadway, Sacramento. There is free street parking on surrounding streets. For more information, call 916-448-0811.

Celebrate Farm-to-Fork month at the Midtown Farmers Market

Celebrate Farm-to-Fork month at the Midtown Farmers Market

The Midtown Association (MA) is pleased to offer fresh and fun ways to celebrate Farm-to-Fork month in September at the popular and thriving Midtown Farmers Market. Proudly sponsored by Sutter Health, the Midtown Farmers Market offers up to 90 farmer, grower and vendor booths bursting with fresh fruit, produce, and gourmet or locally made goods each week.  As a highlight, a crowd-favorite activity is an entertaining cooking demonstration on the first Saturday of each month presented by a talented Midtown chef and sponsored by University of the Pacific, Sacramento Campus. The year-round market takes place on Saturdays from 8 a.m. to 1 p.m. on 20th Street from J Street to Kayak Alley.*  

Along with offering a bountiful selection of fresh and locally produced foods  all year long, the Midtown Farmers Market guests can enjoy the following activities in September:

Celebrate the end of summer at the Auto Museum’s Pay-What-You-Want Classic Car & Appreciation Weeke

Celebrate the end of summer at the Auto Museum’s Pay-What-You-Want Classic Car & Appreciation Weeke

Celebrate one last hurrah before summer ends…don’t miss a special Classic Car & Appreciation Weekend happening September 9-10 (from 10 a.m. to 4 p.m. each day) at the California State Automobile Museum.

Everyone is welcome –- and can Pay-What-You-Want all weekend -- plus classic and collector car owners are encouraged to drive their vintage vehicles to the Museum for the event. Hoods will be up on many vintage vehicles inside the Museum so visitors can get a glimpse into what is unique about each engine and automobile. Also, kids will enjoy fun and free Storytime activities at 11 a.m., noon and 1 p.m. each day.

Sponsored by Coker Tire, the Classic Car & Appreciation Weekend is a great way to celebrate the end of summer in style! For more, please call 916-442-6802 or visit www.calautomuseum.org