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Parkside pastor appointed dean of seminary

SACRAMENTO –Reverend Dr. Susan Hamilton will be leaving her duties as pastor of Parkside Community Church, United Church of Christ, on January 23, 2011 to assume the position of Dean of the Sancta Sophia Seminary in Tahlequah, Oklahoma, where she first prepared to be a minister.  Dr. Hamilton is a graduate of San Francisco Theological Seminary receiving her Masters of Divinity in 1999 and her Doctor of Ministry in 2005.

Rev. Hamilton leaves a legacy of achievement and collaboration after her 15 year tenure at Parkside Community Church which includes: a new Sanctuary, a growing congregation, innovative Sunday Services, a working infrastructure of strong commissions, a cadre of effective church leaders and an “open and affirming” congregation. Additionally, Dr.

Are Facebook Promotions Getting an Update?

Looks like new Facebook Promotions guidelines may soon be released.


According to AllFacebook, an email sent out by Facebook sales representatives outlines the new rules.  In contrast to the old guidelines where promotions needed to be explicitly approved, promotions will no longer need prior written approval from Facebook. Basically, in regards to promotions, sweepstakes and contests on Facebook:



  • They no longer require prior written Facebook approval to administer a promotion on Facebook.

  • They no longer require a minimum media spend investment to support the promotion.

Yelp for Restaurant Chains

Here’s a four letter word that makes many businesses cower and cry: YELP.


In the past several months, the 3fold team has helped two national  restaurant chains with their local marketing efforts. While there have been all sorts of fun things we’ve done for these brands (including working with fabulous food bloggers), one social tool stands out. Setting up, promoting and managing Yelp accounts has been incredibly fun, fascinating and frustrating all at the same time.


Here are a few things we’ve learned about Yelp as it relates to national restaurant chains:


Appetizer: Identify goals

Wave Goodbye: A Lesson in Innovation and Failure

Only a year ago, finding a Google Wave invite in your inbox was a much coveted techie win. When I received mine, it was a little bit like Nerd Christmas had finally arrived. Breathlessly opening the email, I clicked on the link taking me to my shiny new social networking toy, ready to learn all its wonders. An hour later, I was still confused and, frankly, a bit bored.


What was Google Wave exactly? I’m not sure. Sort of a social network-collaboration tool-instant messenger-news feed on speed, I think. For its advocates, Wave’s strength was this lack of definition. For the rest of us, this wishy-washy concept was its greatest weakness. And, because of this general lack of understanding, Google Wave has been put to out to pasture.